Opening of Herge Museum Public Relations Disaster

The opening of Belgium’s new Herge museum in Louvain-La-Neuve turned into a public relations disaster Monday when journalists discovered they weren’t welcome.

Virtually no photography or filming was allowed inside the museum, representatives of Moulinsart refused interviews and only one agent from the museum was able to speak any language other than French. You can see what few pictures were allowed here, including one which appears to be journalists leaving in disgust. You should also check out this video which says it all whether you speak French or not.